Diaries Magazine

A Dog Eat Dog-food World

Posted on the 09 November 2018 by C. Suresh
Books are like food - as they age, they spoil. Ah, no, that was not really what I thought or think now, but, as in many things, I seem to run counter to the rest of the world. 
Perhaps, you know, it is like fashion. The bell-bottoms of  my youth are the clown's wear of today. The quiff that Travolta made fashionable in Grease would get a raspberry today. (even that phrase has given way to fashion, it would get the finger these days, or has that changed too?). So, perhaps, books do not spoil, they just go out of fashion.
Except when they become classics, of course. OR immensely popular which, these days, amounts to the same thing. I mean, if it is not popular it cannot be a classic, can it? AND if it is a classic, it ought to have been instantly popular in its day, no?
So, essentially, there is no room for a book to be good, if it is not recent and if it is not already popular. Which accounts for the fact that I have seldom bothered to push my own book after its 'shelf life', as the marketing guys call it. (Ironical to be adopting the ideas of marketing professionals for a book which is a spoof on marketing management and consumerism!)
All that is, of course, to say that I am here pushing it now well after its 'shelf life'.  Not my fault, not entirely, since it is Amazon which is now giving a 60% discount on the book.
It is more likely that any of you who are interested have already bought it and those who have not will not. But, if those who have bought it, actually read it and liked it, know of someone who may like it too, please do let them know that the ebook is now available at a princely sum of Rs.47/=. (Cheap for a cup of coffee but too expensive for a book, I know, but what can I say? Amazon fixed the extent of the discount, not I.)
'Good Heavens! Is there no end to this man's optimism?' I hear you cry. There IS no end, else would I have ventured to write a book in the first place and priced it, knowing how much people like reading only for free on the Net?
So, the link is here...alas, I think that the discount is only for those in India. For the rest, there is Kindle Unlimited.
A dog eat dog-food world

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