Businesses from different industries compete against each other for airtime. The problem, however, is that not all of these businesses are using the right marketing tools to ensure their success. One of those tools that companies are supposed to be using is call tracking. Call tracking is a system that allows businesses to measure inbound calls driven by their marketing efforts. It is an absolutely crucial tool that helps companies become competitive and successful in their respective industries.
Here are ways in which call tracking can contribute to your business.
- Gives better call experience.
Call tracking, when combined with your customer relationship management (CRM) system, can help provide better call experience for your customers and clients.
- With call tracking, you’ll get valuable information from your caller up front. This will include their call history, location, and product of interest. You can even know how your callers managed to engage or connect with you.
- You can then use this information to improve your caller experience. This will allow you to determine where should you route the call within your organization. You can decide to route to your sales and support teams who are trained and equipped to handle your caller’s needs or maybe have them attended by someone who’s local to them.
The better the caller experience you can provide to your clients and customers, the more it can lead to more sales and profits for your business.
- Improve your staff’s performance and productivity.
Call tracking gives you the ability to record and playback all incoming calls. You can then use this to gain a better understanding of your customers, and most importantly improve your staff’s performance.
- Call tracking gives you an excellent way of training your staff.
- It will allow you to train your staff to provide better customer support, which can lead to improved conversion rates and more sales for your business.
- Helps you track your offline engagements.
You can use call tracking to track your offline marketing channels or efforts. So you won’t be asking your callers anymore how they managed to get hold of you.
- This is also an excellent way of measuring the success of your offline marketing efforts such as magazine ads, local TV, and radios ads and trade show participation.
- You can assign specific numbers to these marketing channels and use call tracking to keep track of how many people are calling you from these offline engagements.
With call tracking, you’ll learn if your marketing efforts are giving back something in return for you or not. It’ll also help you make better marketing decisions with all the important information.
- Give you an in-depth insight of your return on investments, or ROI
What makes call tracking an essential tool for businesses is that it allows you to see your marketing ROI or return on investments. With call tracking, you’ll learn which of your marketing efforts are giving you good leads. It also helps you improve your conversion rates.
- Calculating your return on investments is essential as it shows you what’s working in your marketing efforts and what isn’t. This helps businesses to make better marketing investments.
- It’ll also show you how much traffic has been brought to your business from each of your marketing efforts.
Call tracking can do a lot to help your business success in the long term. Call tracking software is available to help businesses grow. But it’s also important to choose a call tracking software that provides the most benefits to your business. Fone Dynamics is an excellent example of call tracking software that’s designed to help grow your business regardless of its size. For more information on how call tracking can help your business in the long term or how you can implement it in your marketing efforts, visit Fone Dynamics
John Taylor
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.
