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Canon EOS M50 Is The Latest Mirrorless DIGIC 8 Camera @Canon_India

Posted on the 23 April 2018 by Jaideep Khanduja @PebbleInWaters

Canon EOS M50 is the latest mirrorless camera in the family. It has a new DIGIC 8 image processor. In addition, you can shoot 4k movie with it that makes it the first choice of a wide range of photographers. Now, whether you need the best quality still images or a quality video content, this is the latest device for you. In fact, DIGIC 8 processor promises to produce outstanding images to grab the attention of all wherever you share those images on your social media accounts. Its dual pixel CMOS AF with a great level of enhancement, you can produce ultra- high definition movies. Features like precision focus capabilities despite under low light conditions make it a strong contender. An easy to manage touch & drag AF makes it super easy and super fast device to get the best of the results. In fact, that is not all.

Canon EOS M50 Is The Latest Mirrorless DIGIC 8 Camera @Canon_India

The built-in 2.36 million dot electronic viewfinder (EVF) in Canon EOS M50 empowers it to capture the image in most magnificent manner. It makes your every moment that you capture, alive and inspiring. In fact, every moment you capture transforms into a lasting memory. As we all know, the fascination towards social media is increasing at a tremendous rate. In fact, photographers find a special connection with Instagram. The current generation, thus, they call as Insta generation. The camera is highly portable. Its quick interchangeable lens feature makes it most favorite for speed lovers. It is for the generation that wants everything to happen in a spur of a moment. For those who want to share their passions and unique images, they capture on social media platforms. In fact, for those who love to narrate a catchy story through their pictures and videos. Here, perfection is the key.

Canon EOS M50 is For the Insta Generation

Kazutada Kobayashi, President & CEO, Canon India, says, “Our visionary augmentations in the consumer and professional imaging space, continue to reinforce our commitment to innovation. India is an evolving market and so are the demands and expectations of the customers, we have always taken initiatives that strengthen our niche while enabling our users to effortlessly click and print artistic images. Today’s launch of EOS M50, strengthens our commitment to the mirrorless segment, by showcasing our technological supremacy along with empowering the world of imaging. This product milestone in the EOS family of cameras is a result of our ‘consumer-first’ approach and it is this approach that fortifies our product and service portfolio.”

Canon EOS M50

“Further strengthening our EOS range, we have recently launched a new campaign ‘Make Every Trip an EOS Trip’, that promotes our products EOS 1500D and EOS 3000D. Through this campaign, we intend to strengthen our connection with the travel enthusiasts by engaging some social media influencers as the main cast of the film. Taking our objectives of customer delight and innovation ahead, we will continue to push new product development in both Digital SLR and Mirrorless areas,” adds Kobayashi.

Canon EOS M50 Comes With The Best Imaging Technology

Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, says, “Having demonstrated our expertise in DSLR’s, we are now expanding the mirrorless segment in India. Our latest offering EOS M50 is packed with the very best imaging technology i.e. the new DIGIC 8 image processor and 4K movie shooting capability. Furthermore, the interchangeable lens capability allows one to choose various sized lenses depending on the desired shooting situation and provides better-designed optics. The EOS M50 is the perfect compact companion for travel photographers as well as YouTubers and Vloggers and is yet another landmark in Canon’s mirrorless range.”

Unit Price of Canon EOS M50 is INR 61,995 inclusive of all taxes. The specifications of the device are as below:

Product Specification

Canon EOS M50

Dimensions:

Approx. 116.3 x 88.1 x 58.7 mm

Weight:

Black: Approx. 387g (CIPA compliant), 351g (body only)
White: Approx. 390g (CIPA compliant), 354g (body only)

Image sensor:

24.1 mega-pixel APS-C CMOS sensor

Imaging processor:

DIGIC 8

ISO speed:

100-25,600 (expandable to 51,200)

Continuous shooting speed:

Approx. 10 fps (One-Shot AF), 7.4 fps (Servo AF)

Maximum video quality:

4K 25p

AF:

Max.143/99points (Switches automatically depending on lens)

Wi-Fi/ NFC/ Bluetooth:

Yes

LCD:

3.0” (approx. 1.04 million dots) Vari-angle touch panel


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