It Has Arrived.

Once ever century, man kind gets to witness a miraculous event. The heavens themselves part and unleashes a wave of inspiration that inspires our greatest influences and world changing events.
Well we have pleased the gods such that they will once again open the gates, but this time they be giving us the greatest gift of all. Their inspiration was so moving and so powerful that it has inspired the greatest book ever written now and for the rest of eternity. A book that will keep on giving again and again, blessing all those who have the pleasure of reading this miracle.
This book will be passed down from generation to generation, it will be the last thing mothers read to their children as they put them to sleep at night and the first thing writers of the future will think off when they sit down to create new concepts.
It will inspire the cure for cancer, aids and diabetes. Whenever the future scientist will be stuck on a problem they will turn to the pages of this book for the answers.
When the author (who has a beard) was first given this gift we was warned that if he did not share it with the world he will be cursed for all eternity until the heavens would part again unleashing an inspired idea that’s just as good, which would never happen.
So prepare yourselves. On July 1st, the book will come out, and when it does, the rivers will flow red with blood and the streets will go into chaos. The greatest minds of our time will be driven mad trying to figure out how a thing of such beauty such art was ever created. The only way to save yourself from the apocalypse is to buy a copy for $11.95 at any online retailer  and fill your mind with the knowledge of the gods.
(This book isn't allowed in physical book stores because all the books around it would burst into flames so until they start to publish flame proof books you can only get it online.)
The book is called Phantom by the way.