In a world full of superheroes, what difference can one more masked man make? Well, the orange juice industry is hoping, it’s quite a big one.
They’ve created a superhero which they’re hoping will help fight their plummeting sales.
Oh wait, I haven’t even told you his name—Captain Citrus
Now, before you scoff, I have to tell you that this is Marvel sanctioned.
Okay, now you can scoff.
I have to say, what breaks my heart more than the blatant branding attached to this superhero, is that the orange juice industry was forced into such circumstances. Have we really become an apple juice world? That’s a truth a refuse to accept.
Now, let’s talk nemesis. I assume that Captain Citrus’ mortal enemy will be a…wait for it…scurvy pirate…
Go get him Captain Citrus, the champion of breakfasts everywhere!
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WSJ: Orange Juice Searches for a Fresher Image
…bi-daily smile…
Tiny Detectives with Kate Mara and Ellen Page from Kate Mara
