21st Century Technology: Selecting a Dog That Looks Like You!

Have you ever wondered how some dogs look like their owners? Welcome to the 21st century where you can achieve that perfect match! Can you really select a dog based on how you look like? “Welcome to DoggelGanger, your human canine pairing software, your best friend's search starts here” is the greeting you hear from the British-speaking voice console on the website sponsored by The Pedigree Adoption Drive in New Zealand and created by the advertising agency Colenso BBDO as a tool to promote dog adoption in Auckland, New Zealand. The site was meant to pair up humans with dogs based on the idea that dogs look like their owners. 

DoggleGanger Profile match for Madonna

DoggelGanger Profile match for Brad Pitt  

FUTURISTIC SOFTWARE

As much as we'd like the idea of futuristic themes, the site DoggelGanger http://www.doggelganger.co.nz/ mimics a striking resemblance to the complexity of facial recognition and the variety of applications associated with futuristic themes as we are reminded of the film "Minority Report" 

DogggleGanger utiltizes NEC's NeoFace facial recognition software

Utilizing NEC's NeoFace facial recognition software, the same facial recognition technology employed by border patrol, anti-terrorism and surveillance, Pedigree Purina and NEC has created one of the most sophisticated sites on the web. Its success speaks for itself. Since the site's launching there has been a 120% increase in dog adoption in New Zealand. 

A UNIQUE USER EXPERIENCE

The user simply uses a direct webcam image capture or uploads a photo and the facial recognition software compares all available dogs for adoption and matches one based on your facial features. You could always restart the process to find another dog. The DoggelGanger is currently available only in New Zealand. However, you can still try out the this site and literally be matched with a dog breed.

DoggelGanger facial recognition software engaged.

DoggleGanger facial scan comparison of a human nose and matching dog snout.

DoggleGanger human match with dog.

“an unprecendented 120% increase in dog adoptions,”according to Colenso BBDO.

Watch the fascinating Colenso BBDO case study on DoggelGanger:
All featured images are from the Colenso BBDO case study 2012 of DoggleGanger: http://www.youtube.com/watch?v=BTu9X1IUiMo&feature=youtu.be