Video is one of the most effective forms of content for marketing and this is the reason video marketing has become so popular in this age of social media. Over 60% of businesses make use of video as a tool for marketing and this is what makes it an essential part of any successful marketing strategy these days.
The benefit of video content is that it allows you to showcase your products and services in a much more engaging and interactive manner to target audiences, leading to higher conversion rates. 52% of marketers say that video marketing helps them build trust with their customers. Therefore, service providers such as fitness instructors need to understand how they can make use of videos in their marketing and promotions.
In this blog post, we break down four success strategies that can help you get started with your own video marketing campaign as a fitness instructor.
Host live videos for fitness tips and classes
Live videos are one of the most effective ways of getting attention from customers from all across the globe. Especially during the current pandemic, live videos can help you gain some good traction if you put up video content that people can follow.
There are several benefits of using live videos for video marketing including:
No need for high-end equipment for recording and processing videos. You can simply use your webcam or mobile camera to stream content for your audience.
All you need to start hosting live videos is an account on popular social platforms such as Facebook, TikTok, or YouTube.
Live videos help drive engagement since you are constantly interacting with your audience and asking them what you should do next or allow them to follow you in real-time.
You can share and stream lots of different kinds of content with live videos including fitness tips and instructions, fitness classes, or even a general question-and-answer session with the audience.
Here is an example of a live video from SELF that demonstrates how to do a cardio workout. You can use this as an inspiration for how to do effective video marketing with live videos.
2.Make use of animated videos on the social mediaPromotional videos are a core part of any successful marketing strategy. If you want to showcase the services that you offer as a fitness instructor, we recommend making use of animated videos as part of your social media content.
Think of animated videos like teasers or trailers to movies in which you showcase a training session that you are offering, or talk about an upcoming event in your fitness camp. It does not even have to be a full video but instead can be simply an animated fitness flyer – the goal is to capture the audience’s attention and animations help with that. This type of content is excellent for audience engagement and when done right, it can go viral and allow you to promote your services to a global market.
The good part about using animated videos is that it is relevant across different social media platforms so you can use the same animated video on Facebook, Instagram, and Twitter to maximize reach.
But the important question here is: how do you create such animated fitness flyers and videos with limited resources? You can make use of tools such as PosterMyWall to create eye-catching fitness video flyers for your social media content. The tool has a great variety of ready-made templates available that you can customize easily to create a publish-ready animated flyer within a matter of minutes.
3. Create an episodic series of content on YouTube or TikTok
As a fitness instructor, it is important to build an audience that has subscribed to your channel and is engaged with the content that you post. One of the most effective methods for doing this is to launch an episodic series of videos on YouTube or TikTok that cover a specific topic or fitness routine.
Here are a few ideas on the type of content that you can create in an episodic series:
Healthy lifestyle advice: Fitness is not just about exercise and becoming fit includes the adoption of a healthy lifestyle as well. Therefore, to help educate and engage your audience, you can create a video series that talks about nutrition, diet plans, weight loss, meal plans, and supplements for different fitness goals.
Follow-along workout videos with a timer: Create simple and short videos in which you show how to perform an exercise routine that viewers can easily follow. Include a timer in the video or explain how long viewers need to hold each movement so that your audience can easily follow and learn the exercise routines by watching your videos. Follow-along videos can be a great way to build a strong first impression and can help you quickly build an audience in the fitness niche.
CrossFit has a highly popular video series on the nine foundational movements on YouTube. You can create something similar around a fitness routine that your audience is interested in to capture their attention.
4.Share motivational videos from past customers
Fitness journeys can be extremely difficult for individuals and keeping high motivation levels is very important to achieve fitness goals. This is where you, as a fitness instructor, can help out by giving a little nudge to your customers to keep pursuing their fitness journey.
For this, you can create videos to share the fitness journeys of previous customers. It can simply be a compilation of how their fitness progressed as they went through the journey or have past customers talk about their experience in a video and share their results. You can take inspiration from this video from FitnessBlender on the type of content a motivational video should include.
Motivational videos are an excellent way of building a relationship of trust with your audience since you are helping them keep on track not just physically, but mentally as well. It also gives you a chance to show your personal fitness philosophy since you are letting the customers know that you believe in them and will help them achieve their fitness goals at all costs. So it is a very smart form of video marketing that many fitness instructors can use.
Get started with video marketing today
This blog post scratches the surface of how fitness instructors can use video marketing but the goal was to make sure that you open up your appetite for creating and marketing video content. By following the strategies and tools we have listed in this post, you can start capitalizing on video marketing to start taking your fitness business to the next level.
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