5 reasons to promote your business by blogging
Nowadays, there are quite a lot of people out there are finding all different kinds of paid traffic methods to promote their businesses. Solo Ads, PPC Ads, Banner Media, PPV Ads...etc. Most of them possess a mindset of wanting to have instant result so that they could 'print' money simultaneously.
I'm not saying using paid traffic is not good, but you have to understand that those who are really successful in their business by using paid traffic, they did spend a lot of time and money on it to test and analyze one single source. That means that if you want to master paid traffic methods. You have to spend time, energy and tons of money could be wasted. This is why Blogging is still a very popular but powerful way to promote you business.
Free or low cost
It is literally free if you ignore the fee for hosting and domain. It is just around $20+ to set up all the stuff. Comparing with other paid traffic methods, it is definitely FREE.
Since it is free, you can do different kind of trails and errors testing on your blog. Try different Keywords, write different topics and write with different styles. You can use Google Analytics to track the page views. So that you will know what works what doesn't.
Brings traffic permanently This may be the best part of using blogging as a media to promote your business. This is because once your blog content still exists on Internet, there are always opportunities for people to search your blog. They read it and if they find it makes sense to them, they would want to know more about you. No matter the blog post you wrote was from ancient ago, once you left your track on Internet, people will find you!!
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Spread through Social Media and go Viral
Blogging can be a leisure interest but it can also be a powerful influencing tool if you have learned the know-how. Before you learn how to influence people, you should first learn how to do on-page SEO and off-page SEO so as to let more people to read your articles. As I see,
People like to share good stuff. If you can write some topic that could arouse peoples' interest and concern, they would want to spread it out and let their friends to know it. Especially in this Social Media explosion era, there are 20+ or more Social Media you can tap into and share your articles. Social Media like FaceBook, Google+, LinkedIn and Twitter...etc. There are just tons of ways you can spread your content out virally and let people know about you!! Cha-Ching, Cha-Ching. Money in!
Best use of human habit to find information from blogs
One reason why blogs are still having an important place on Internet because people was trained to find information from blogs. How many times when you are trying to Google something and it will show you results of different blogs that people are writing about the topic that you search for. You know, sometimes Wikipedia would be in the first place. I don't know you, but I seldom find information in Wiki because those info inside are way too general. Most of the time I will go to blogs to find my answer! I can tell you have the same habit too!
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Blogging can be the best way to sell things because based on the reason I stated above. People who surf around blogs are information seekers. They are not expected to be selling by somebody and so that they have much more lower defense on selling. All we need to do is just provide the value or the information they wanted in the blog post. At the end of the article, let them know actually there is a lot more value they can get to improve the result they want if they go to a specific website. This website could be a sales page or opt-in page. It is much more easier to get sales than those people who click on a pay-per-click ad and they already built up their wall in their mind saying not to buy thing this time! Secret psychological factor - please keep it secret!
Ready to blog now?
f4uonlinecourses already have all the resources you need for start!! I hope you guys enjoy this article and the training here!
Kirk Lau
About the Guest Author:
Guest Blogger: Kirk Lau is an Internet Marketer located in Hong Kong. Teaching and mentoring average people to develop an extra income stream online by simply blogging, syndicating on social media utilizing paid traffic strategies. You may also go to Kirk Lau's Blog to check out more information!
