Offering several different ways for consumers to enjoy content, Amazon Video on Demand provides titles for rental or purchase. Amazon Prime members also get unlimited access to an entire streaming library that currently boasts over 17,000 titles, which a majority of the titles just having been added the last couple of months. The newest digital video licensing agreement is with Discovery Communications. and includes popular titles from the Discovery Channel, TLC, Animal Planet, Science & Military Channel, and Investigation Channel. Prime subscribers will be able to access such as Dirty Jobs, Whale Wars, and Say Yes to the Dress.
Rebecca Glashow, Sr. VP Digital Distribution & Partnerships with Discovery Communications, says “Discovery Communications is committed to delighting audiences on all platforms supported by the right business model, and we are pleased to work with Amazon to help satisfy our existing viewers’ curiosity and introduce new audiences to our engaging content. This library offering will be a wonderful complement to our current array of multi-channel video services and most importantly, a win for viewers.”
Certainly a providers’ library is very important when it comes to deciding which streaming service is better. Hulu plus just struck a global deal a few days ago with FremantleMedia Enterprises, best known for such content as American Idol, America’s Got Talent, and The X Factor. It is unclear where the deal will ultimately lead, but right now Fremantle is offering Hulu fans Morgan Spurlock’s acclaimed series A Day in the Life. The 2nd season premiered on March 12.
Jeff Tahler, Fremantle Sr. VP Acquisitions & Development says “For us, this isn’t about one particular project, it’s about getting into business with Hulu around their new content initiative. Looking at what they’ve done and their original programming efforts, it’s similar to any other network or production company.”
And Andy Forssell, Sr. VP of Content, chimes in “That’ll expand over time. No matter how aggressive we are, there will be plenty of opportunities to get this content out that we’d be crazy not to look at.
