Who won? Technically the Ravens, but we all know Twitter took home the real prize.
When the lights went out on the Super Dome the snark went up on Twitter. Batman, Bane, The Hunger Games, Beyoncé, and even Downton Abbey made some appearances in the most exciting 30 minutes of the game.
True, the game did make a turnaround once the loss of power completely distracted all of us from the actual game, but the Twitter conversation had already been turned.
As is usually the case, several Twitter accounts were created under various names alluding to the electrical system at the Superdome, and each acquired thousands of followers in mere minutes.
Theories were posed regarding all of the extra air time the ads were getting during the games unanticipated hiatus, but I find it hard to believe many were paying attention to the ads given the punchline battle that was occurring on Twitter.
Yes, there were updates about the actual power issues, and when the game would resume, but is that nearly as interesting about the speculation about when the reaping would take place or when Bane would make his menacing entrance?
So non-football watchers, that’s what you missed, quite possibly the least football oriented conversation to ever surround one of the biggest sporting events of the year. The advertisers never stood a chance.
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Forbes: As Power Outage At Superdome Shuts Down Super Bowl, Twitter Was The Best Explainer
…bi-daily smile…
I suppose there are similarities