The tree on the green that blew down in Scotland's Son of Bawbag storm
The road to online success is niche, everyone says so. In fact, I've said so myself, in a book, so it must be true.Niche means a single subject in which I become an expert and people will visit for that information alone. Hmmm. Yes. It's a bit like when people say: "What's your journalistic specialism?"
I don't have one of them either. Instead I have a low boredom threshold. I don't want to be a specialist in one subject because I'd only get tired of it and start messing about. After 44 years I may have acquired some self-knowledge.
Maybe I could have several niches - multi-niches? I could ponder about books, parenting, food, autism, writing, ghost blogging, journalism or my new fixation fun with frugal - each on it's own mini blog. And I could link them up. I know this is what I'm supposed to do, what the theory suggests. But...
And ennui isn't the only enemy. The way I see it, many niches might be a bit like keeping all your possessions in different handbags. The sequinned one for lipsticks; the rucksack for Thermos flasks and maps; the tatty leather one for specs and car keys; snakeskin for receipts; bold canvas for children's toys and pens. How the hell are you supposed to remember what you put where and why?
So, in a way, this blog is like a capacious old bag, full of just about everything I - or anyone else - might possibly want, if I could only find it in the empty sweetie wrappers and escaped tampons at the bottom.
What do you reckon? Should I leave the comfort of the misshapen old faithful omniblog and launch a couple of specialist blogs, or is it fine just as it is in a big messy jumble?
PS The photo has nothing whatsoever to do with the post, but that kind of proves the point.
