Today, “Catching Fire” the second installment of the Hunger Games Trilogy, hits theaters.
If this is news to you, well, you probably live under a rock. Although, there’s a good chance that that rock was involved in the “Catching Fire” marketing campaign, so you really have no excuse.
The point is, the team in charge of promoting this film did not hold back…at all.
Some of the advertisements were downright uncomfortable, but apparently that was the point. Author, Suzanne Collins has been quoted saying she’s “thrilled” with the films promotions, and finds them,”appropriately disturbing and thought-provoking.”
In particular, the CoverGirl campaign selling boldly-colored Capitol inspired makeup, surely struck a nerve with more than a few fans. And the Subway sweepstakes, well, I think that one speaks for itself. The “hunger” in its title is pretty literal.
Of course, at the end of the day, the movie will be remembered for film itself (and the DVD / Blu-Ray ad campaign), not the marketing campaign. Still, it’s something to chew over as you head to the theaters this weekend.
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More on the Story: Wired
…just for fun: