Chips Vs. Pretzels - No Contest

Posted on the 27 March 2012 by Dpitter @dpitterblog
Hey, here’s something I bet you’ve never really thought much about… the popularity of chips over pretzels.  Everybody loves chips, I mean really, what’s not to love, but pretzels, well they’re kind of the outcast of the snack food community.
Chips are easy to make.  You take a potato, slice it up, drop the pieces into hot oil, and voila… chips!  Pretzels on the other hand take much more work.  You have to figure out how to make pretzel dough, kneed it, take small amounts of the dough and roll them into long segments, then fold ‘em all up so that they take the classic pretzel shape, then bake them.  Seriously, who has time to do that?  It’s no wonder there are so few people out there making pretzels. 
Chips come in a variety of flavours.  Nowadays, you can pretty well get chips in any flavor you can imagine.  Sour Cream & Onion, Ketchup, Dill Pickle, Chicken Wings, Mesquite, Salt & Vinegar, and the list goes on and on.  Granted, some of the available flavours do sound absolutely disgusting, but obviously people are buying them or else they wouldn’t make them.  There are so many options of potato chip flavours that depending on your mood that day, you can find a chip that will satisfy your snack food needs.  Pretzels on the other hand, well, they taste like pretzels.  No fancy flavours there.  I hope you like pretzel flavour, because that’s all you’re going to get!
Pretzel manufacturers had such high hopes of success, and kudos to them for trying, but one day they must have walked into their big pretzel warehouse and realized they made way too many pretzels than the market demanded.  This forced them to ask themselves some difficult questions, the most important of which was “What are we going to do with all these pretzels?!”  It was during one of those executive pretzel meetings where the Vice President of Pretzels accidentally dropped a pretzel into his yogurt (even he preferred yogurt as a snack food over pretzels).  Upset, he ate the pretzel anyway, and that’s when a little light went off, and his eyes opened real wide!  “This pretzel tastes less like pretzel if we mask its flavour with yogurt!”  So they started covering their left over pretzels in yogurt, put them into smaller bags, and marketed them as a healthier alternative to chips.  They also tried covering them in chocolate, although the health benefits start to become a little foggy with that idea.  I give them an “A” for effort, but regardless of whether I've got “the facts” straight of the inner workings of the pretzel industry, when it comes right down to it, it’s still a pretzel.  They’re not fooling anyone.    
Chips have a nice gentle crunch, and have managed to find a perfectly balanced ratio between crunch intensity, and the strength of their consumers teeth and jaw.  It doesn’t take much effort to eat chips, and let’s be honest, if you’re sitting at home eating chips, you’re down for the count, and likely not in any mood to be expending any more effort or energy than absolutely necessary.  Pretzels are just far too crunchy.  If you bite a pretzel the wrong way, there’s potential it could puncture your cheek.  Now who wants to deal with that? 
If you’re having a party, and you put out one bowl of chips and one bowl of pretzels, it’s guaranteed that you’ll be re-filling the chip bowl several times throughout the evening.  Most of the pretzels on the other hand will likely find their way back into the bag at the end of the night, leaving the host to wonder why they even bought them in the first place.  Some people try to mix the pretzels in with other things, hoping the combination of alcohol and the munchies will confuse people into eating at least a couple, and sometimes that works.  In any good snack mix though, the pretzels will always be the last to go, and if you find yourself faced with a bowl of remnant snack mix pretzels, just think about how many hands have reached into that bowl, and pushed the pretzels around in order to get to the cheesies and other little goodies first.  Unless you really want to catch a cold, you may want to pass.
So there you have it.  If you haven't ever really thought about this, now you have, and I think we can all agree the verdict is out.  Chips are awesome, pretzels are not.  Case closed.