Creativity Magazine

Crash the IPL with Pepsi : Of Your Choice

Posted on the 19 April 2015 by Meera

Nowadays, advertisements have turned out to be mini programs that do more than just fill in during the program breaks. I do feel that these commercials are interesting as much they are annoying. They say love 'em or hate 'em. But can we deny that they are getting better and more creative day by day? Given that today people are glued to TV serials, and so only the commercials afford them time to cook or to eat or even to go to bathroom or any other such insignificant (?!) work. :P

Sometimes I see the ads are more entertaining than the program itself. We all have our own favorite commercials. In these several years, we have seen innumerable ads. Some really stick with us, years after they've been off the air. Some others are memorable for totally different reasons or simply lost in the passage of time.

Today, I am really happy to introduce you Mr. Crumbles who writes, directs and edits Short Films. When I told him about this Pepsi IPL campaign, he got excited and helped me to develop this interesting script. Go on to the post. Happy reading and visualizing. :)
Crash the IPL with Pepsi : Of Your Choice
Here is the script for #CrashThePepsiIPL Ad. If you like the script make an Ad of the same and let me know. All rights reserved! :PTitle: Crash the IPL with Pepsi: Of Ur ChoiceLength: 500+ Words / 30 SecsProduct: PepsiWriter: Nibbles & CrumblesTags: I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda

VideoAudio

#1Cricket Stadium-The PitchCrowd evenly split into red and blue jerseysBlue Team’s bowler getting ready to bowl, spinning the ball up in the air
Red Team’s batsman takes guard and focusing on the field
Turn the camera angle to show the leg umpire
SFX: Crowd Cheering and Clapping from distance
SFX: Spinning ball sound when the ball raises close to the face
SFX: Sweat dripping from the inside of the helmet, one long breath

#2The Leg Umpire-The FansZoom into the standing and cheering crowd swiftly from the leg umpire’s shoulders
SFX: Zoom in sound effect

#3The Intensity - The GameZoom in to 2 fans, One Blue and One Red – Very intense in cheering for their respective teams
Zoom in shows only 2 of them above waist, standing and jumping
Blue Fan is plump and heavy, Red Fan is thin and light
Blue Fan: Lip movement of “Bowl him down”
Red Fan: Lip movement of “Clear the ropes”
Both lip movements in sync
AUDIO: Cheering crowd very near by
AUDIO: Commentator in the foreground of the cheers – “Here we go, first ball of the Pepsi IPL”

#4The First Ball - The IronyThe first ball is bowled and it’s a wide
The leg umpire signals wide and from above the shoulders zoom in again to the 2 fans
In slow motion both the fans comes down crashing from the jump with the hands on their heads
Both in sync lip movement of “oooohhhh!”
AUDIO: Commentator – “And it’s a wide”
SFX: Zoom in sound effect
AUDIO: “Ooooohhhhh!”

#5The Paradox of Choice - PepsiBoth the fans land on their seats at the same time – Show a full length close up of both in the frame
Frame zooms into the space between the seats of both the fans
The Blue Fan (Plump One) reaches out for the Diet Pepsi and the Red Fan (Thin One) reaches out for the Regular Pepsi near their legs at the same time
Text appears on screen“Crash the IPL with Pepsi: Of Your Choice”
Zoom out to show both the fans smile facing each other
SFX: Fading out crowd cheers
SFX: Pepsi bubbles sound fading in
SFX: Pepsi IPL BGM
SFX: Pepsi IPL BGM


Get Famous: This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?

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