The standards for the perfect body type are already being challenged by modern women. Leading this charge, SM Woman champions a body-positive cause by providing the most diverse range of the ultimate fashion staple.
Inviting women to “Dare to Denim," the new SM Woman campaign empowers women to feel beautiful, comfortable, and confident in their skin, no matter what age, color, size or shape they come in. Whether you’ve got killer curves, boast of skin that is perpetually sun-kissed, have legs that go on forever, or beautiful lines on your face that show that wisdom comes with age, SM Woman's "the denim difference” has something in store for you.
After all, unlike other forms of clothing, denim is for all, and there is one for every woman.
Thirteen stellar ambassadors have been gathered together to reflect the powerful statement behind this campaign: that denim knows no labels, and that denim defies age, size and skin color. Multi-hyphenate wives, moms, professionals, models, and athletes, each with distinct needs and lifestyles are united by a versatile piece of blue fabric.
An incredible testament to denim: its unique ability to make any woman of any age, color, shape, size, and walk of life look and feel both comfortable and powerful. With its widest range of brands, styles, sizes, and trends, SM Woman has it all for denim
SM Woman Dare to Denim Style TipsCaptions
1.Teen ice-skating champion Emee Dy elongates her petite frame by wearing a denim pencil skirt with a sleeveless collared top. Match this with a pair of white sneakers to look youthful and fun.
2.Jach Manere’s sun-kissed morena skin looks golden wearing her vintage inspired denim outfit. To look like a sweetheart from the 50s, match a cropped top with a pair of denim pedal pushers. People will wonder if you stepped out of a pin-up poster.
3.If you’ve been blessed with a full figure like Kimi Lu, take advantage of the denim-on-denim trend that looks like it is here to stay. Accentuate your assets while maintaining an elegant appeal by wearing your denim polos over your denim jeans to achieve a casual but polished look.
4.Melania Le Trojes is not your average model, but a real woman with real curves. Try contrasting washes of denim to bring attention to the right places, without sacrificing a high-fashion appeal.