By Erika W.
Tiffany & Co.'s Rubedo metal alloy has sparked debate, as industry professionals and consumers question the metal content and the prices of these rose-colored jewelry pieces, which were introduced last February. According to an article in The New York Times, Rubedo is approximately 55 percent copper and 31 percent gold with a bit of zinc and silver. It's equivalent to about 7.5 karat gold. Because of the minimal gold content, the company cannot call the metal "gold." So the alloy has been given a name, which means "redness" in Latin, a term once used by alchemists to signify alchemical success.
From Tiffany's February press release:
read more
