- Make transparent any relationships with products or companies. If you have received a product for free to review, make sure that’s mentioned in the review. This can be easily done. Some bloggers mark reviews with a line that states something like, “This product was provided to me free of charge from the company in order to review it. However the opinions expressed in this review are independent and my own.”
- Clearly label advertising, advertorials and/or sponsored posts.
- Always write truthfully about a product or company, even if they give you free stuff.
- Never pay to acquire followers on a social media platform such as Facebook, Twitter or G+.