Marketing your business during the holidays can be overwhelming, and frustrating when traditional methods don't offer much ROI. Social media is a great way to get the best reach for your buck!
During this week's podcast we covered a few of the best tips for creating a solid marketing campaign that resonates this holiday season:
- Create a calendar of holidays that you want to market around
Click Here! - Develop promotions that align with business goals - gift card giveaways, discount off for one day, engage with bloggers to feature your products in their gift guide
- Email your audience and don't be shy! Take the time to set up e-mail drip marketing campaigns that offer coupon codes, discount or partner giving programs that entice users to engage with your site.
- Not feeling the holiday spirit? Goofy holidays like Festivus is an awesome and fun way to engage with your audience if you're not feeling the holidays
- Engage with your local biz associations to participate in Small Biz Saturday, November 28th is the day to band together and support community shops. #Hashtags are big that day, so use them
Just a few Of our favorite things
As promised the Stark Social team has assembled some of our Favorite Things that we use on a regular basis to create winning strategies for our clients and also a few fun ideas for holiday gifts too.
For The Office
- Get the Free Social Life Holiday Calendar with tips and ideas!
- MailChimp is how we send out our drip e-mail marketing campaigns
- OptinMonster offers premium listing building tools. The Social Life listeners get an exclusive 35% off discount from November 24th to December 1st, 2015. This discount is available for new customers as well as for renewals and upgrades. Using Coupon code: BF2015
- FreshBooks - one of the best to manage clients, estimates, expenses and track time
- Canva.com is a fabulous tool for creating quality graphics
For Around The Office
- Dollar Shave Club is a great gift for all the men-folk in your life!
- Make certain they are dapper and dressed well with
Five Four Club - Ladies need cute threads too, so give her the gift of Stitch Fix this season.
- Also, a fun subscription to Ipsy is a fun gift for any lady!
Share your ideas with us too! We want to know what's HOT on your list of gift ideas this holiday season.
The Social Life Hosts
-
Deanna L. Miller
Partner & Marketing Director -
Nathan Imhoff
Partner & Creative Director
