Creativity Magazine

Health & Wellness Brand Index

Posted on the 08 March 2018 by Lwf1985 @ceaton85

The Attest Brand Index is a platform agnostic measure of a new overall brand equity in the snacks sector, as determined by actual customers.

What do we really mean with ‘platform agnostic’? We mean the results are not affected by any particular system of getting them, such as looking just at societal networking mentions, or search conditions. This lowers the bias and gives a more accurate perspective of a new strength in any given category.

To determine that the Health & Wellness Brand Index, we examine three things.

  1. Proportion of unprompted brand recall in just a named group e.g. ‘Alcohol’ ‘Fashion’ or ‘Entertainment’
  2. How likely a Man or Woman is to purchase your particular brand (purchase intent)
  3. How likely a Man or Woman is to recommend your brand (net promoter score)

Our information is gathered every quarter from an internet survey delivered to a nationally representative panel of 1,000 UK customers aged 18-65.

Top 26 Health & Wellness Brand Leaders from unprompted brand recall, ranked by Complete Brand Equity

  1. Boots
  2. Holland & Barrett
  3. NHS
  4. Nike
  5. Fitbit
  6. Adidas
  7. Google
  8. Vitabiotics
  9. Virgin Energetic
  10. Myprotein
  11. Bupa
  12. PureGym
  13. SlimFast
  14. Kellogg’s
  15. Apple
  16. GlaxoSmithKline
  17. David Lloyd
  18. Innocent
  19. Nivea
  20. Beechams
  21. Oral-B
  22. Fitness First
  23. Vitality
  24. Weight Watchers
  25. Bannatynes
  26. Nuffield Health

Key Findings

161 different brands were termed.

A brand needed to have only 0.5 percent of unprompted brand recall to maintain the Top 25 brands, and 1.4 percent to maintain the Top 10.

In the very best brands mapped from the Health & Wellness Brand Index, the typical brand power score is 77. Google has the most powerful at 171, although Nuffield Health has the weakest in -29.

Taking a look at the very best brands again, the typical Complete Brand Equity score is 190 (rising to 440 among only the Top 10), using Boots leading the way with a rating of 1420 thanks to its strong unprompted brand recall and considerable brand power. The median score is 80.

The general wellbeing & Wellness industry Web Promoter score is a modest 24.5%, although this increases to 37% among the top 15 brands.

This is how individuals clarified the Health & Wellness brands which came of mind during unprompted brand recall:

health and wellness brand index wordcloudThe Entire Report

The report comprises:

  • The UK’s Top health & health brands for understanding, purchase intent and Net Promoter Score 
  • Overall brand strength and Complete Brand Equity index
  • Industry averages and market dynamics
  • Essential takeaways for the UK healthful & health industry

This report is based on a nationally representative poll of 1000 people in the UK (aged 18+), surveyed between  18th December 2017 – 20th December 2017.  

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