I was pretty shocked by this, and it's been on my mind since whilst browsing various toy stores this week for birthday gifts for the boys and I have to say that in most cases I've found it to be true - this evening I compared the prices of a blue kids picnic basket toy compared to the same one in pink and found the pink one was £5 more - how strange!
It's fair to say that color can certainly help to make a brand more recognisable - would McDonalds have had the same success without the infamous golden arches? We all associate the green polo shirts with Asda staff don't we?
But how much does the color of a product affect buyer behaviour?
Marketing product company 4imprint have created this detailed infographic showing just how much color choices matter when it comes to successful product marketing...an amazing 85% of people state that color is a primary reason in deciding to buy a product.
Take a look below for more interesting facts around color and marketing...
If you enjoy my blog, please consider following me on Bloglovin'
