This is a quick first impression and I will be updating this post when I get home tonight
How @TataMotors Convinced Me I need #TataZest #ZestUpYourLife
So here I am, folks, in a trance and in love with the Tata Zest car.
I am in Goa right now, enjoying the hospitality of the kind folks at BlogAdda and Zuri Resorts since yesterday.
We – a set of privileged 50 bloggers – are here as the guests of Tata Motors to experience their beautiful car -the Tata Zest.
As I write this “product review”, sipping my green lemon tea, distracted by the warm buzz of conversation around me, I am going over the event highlights since we arrived here yesterday.
We were treated to a great presentation about the making of the Tata Zest by the design team, their engineers and *drumroll* Narain Kartikeyan, India’s speedguru and racing champion. The presentation was detailed and interspersed with videos to illustrate the car’s concept and features. After all, pictures are worth several thousand words!
Highlights of the Tata Zest
Born four years ago the Tata Zest defines cutting edge design and interiors and focuses on the human connection – the car owner’s emotional connection with her car – and a world class customer experience at the dealer point, which is a measure of the car’s true success.
The Tata Zest hits the right spots in terms of design, comfort, smooth driving experience and safety. Pushing performance envelopes, it is a cocoon of premium design, submerged in art.
DesignNext with a human-centric approach
Built to visually express speed the Tata Zest has undergone rigorous testing involving 400 robots for precision engineering and beats topnotch technology in India. The Revotron 1.2 T turbocharge engine makes for a smooth driving experience with clutch-free driving while combining fuel economy.
At rest, in motion
Even though the Tata Zest is a compact car, it is very spacious – and a perfect family car. The instruments panel is fully driver centric with an ease of navigation that must be experienced.
Good looking and ergonomically designed the front of the car exudes power with the signature Tata grille, the power bulge and the unique trapezoidal power dam. The side of the car is athletically sculpted with a strong shoulder line. The rear has wraparound LED taillights – a first in its segment. The LED DRLs are feature firsts. The 15 inch chunky wheels are rugged.
The signature steering is pure Tata innovation.
I loved the engineers and designers’ participation in the presentation – their passion and excitement was infectious, building up our anticipation to experience their work of art.
Zest-abulous Zest-engineering
The Tata Zest sets many benchmarks for its competitors with a number of segment firsts that its customers will love. I had the pleasure of experiencing all those first-hand via an absolutely scenic drive through Goa’s charming and lush greenery. And what a route it was!
There is a diesel and petrol version and we got to experience both. The 26 -kilometer test drive was over all too soon.
I confess I am Zestxcited! Now, excuse me while I go enroll for driving classes!
First impression of the Tata Zest? I could be in love. It definitely made me covet it. Now me while I go enroll for driving classes!
This post will be updated with pictures later tonight.
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