What Is Instagram?
Instagram is a photo-sharing social network. You can start an account for free, then connect to Facebook, Twitter, and other social networks if you wish. From there, you can upload photos or video clips to your feed. Users can then like, comment, tag, send private messages, and share photos with their followers. Now owned by Meta, Instagram reached around 2 billion users in 2021, and that number still continues to grow every day. It is used primarily by regular users, but businesses and influencers are even jumping on the bandwagon to reach customers through marketing campaigns.
Whatever you are using it for, it’s important you have an Instagram feed that’s user friendly and looks the part. If you are looking for ways to improve your Instagram feed, here are some tips for you.
Tips on How to Improve Instagram Feed
Choose A Style - If you want to gain more followers on Instagram, you should pay attention to the pictures that you post. Whilst you can take some shortcuts like opting to buy Instagram followers to get you started, in the long run you will want to choose a style and go with it. For example, you might want to go for neutral colors using filters; you might want to focus on imagery related to certain topics (e.g. animals, beauty, nature); or you might create artwork on apps like Canva to post.Post Multiple Images - Instagram has created the option of being able to post a slideshow carousel of images on one post. This might be useful if you are talking about a product or sharing multiple images from a day out.
Edit Your Photos - Users can edit Instagram photos and videos ready to post, using in-built filters as well as using other photo editing apps, to their personal feeds and share them with their followers. These followers can then like, comment, and share these posts with their friends.
Plan Your Photos – It’s important to plan the photos you are wanting to upload so you can ensure you take the perfect images when you are out and about. Whether this is ensuring the photo composition is perfect, or you are getting the best shots, have a plan of what types of images would suit your brand or theme to save you wasting time.
Stay Consistent and Optimize - Instagram is an amazingly powerful platform. Still, it can be difficult to grow an audience beyond friends and family, especially if you don’t have a huge budget to spend on paid promotions. One of the best ways to do this is to post consistently and optimize your content. You can do a few things to stay consistent, including posting daily, posting at the best times for your audience, and changing your feed’s theme so it’s more user friendly. Also, using the optimizing tools available in Instagram can help ensure your content is sent through the algorithm to your target audience’s feed.
Your Instagram profile is all about telling your brand’s story, sharing your vision, attracting followers, and getting your content seen. Today, Instagram is a place that people use to connect with brands. But no matter who you are or what you do, there are steps that you can take to improve your Instagram profile. Stick to the plan, provide your customers with engaging content, and follow the latest trends and you will be well on your way to success.
K Elizabeth xoxox
*Collaborative Post
