Marketing careers are interesting in terms of how quickly they’ve changed over the years. If you were to tell a marketing executive working in New York in the mid-1950s, they’d probably feel astonished at your audience reach, the kind of marketing messages that are being pushed, and the limited attention spans you have to work with. They’d likely also think all of your techniques and measures were overkill, but of course, in a world where you have to compete more than ever, this is not so.
As a graduate trying to make it into this field, jobs can feel in short supply. That’s because many enterprises are outsourcing their marketing or social media management. But careers are certainly out there, and they deserve to be stocked by people like you with plenty of ideas to give and the willingness to work with all the tools at hand.
To achieve that, you need to show potential employers that you understand their marketing campaign as they look to the future. In this post, we intend to help you achieve exactly that:
Look To Past Marketing Campaigns & See Their Evolution
Before you start thinking about the future, it’s worth looking back to see what professionals, who may be your possible managers now, have tried. The good news is that a fair amount of that content will still be online. Think about why they worked, how they connected with audiences, and what strategies they used. If you can show this in your presentation, they’re liable to feel impressed by your willingness to understand as opposed to just dictate. Then you can use developing trends or their movements to predict what they might do next. Notice how the core ideas are still about connection, but the methods have changed. It’ll show you want to adapt and change, not just conform.
Read Up On Best PracticeOf course, anyone can throw ideas at the wall, but having a good understanding of how these measures will work in practice can be unbelievably helpful. Spend time reading up on best practices for modern platforms and techniques, such as how agencies run by professionals like Toni Marino SEO stand out. To use further examples, ask yourself what makes a good email campaign. Ask how SEO and paid search ads complement each other. What’s the best way to structure a social media calendar and what are the most common software tools for it? This way, you can refer to specifics about how you’ll move forward, and that’s sure to turn some heads.
Curate Three Interesting Ideas Based On Upcoming Events
Now you can show your ideas. Three based on an upcoming event might help you. For instance, let’s say the company is focused on producing outdoor gear. Maybe you could pitch an idea for a campaign centred around sustainability or a similar event like Earth Day, and how you’d add something new to the calendar to encourage people to get outside. Or if you’re applying to a food brand, perhaps you could tie in with trending holidays like National Pizza Day or World Vegan Day. This way you show new angles that might not have been considered before.
With this advice, we hope you can more easily show potential employers you understand their marketing needs, and nail that interview!
