Every blogger aims to grab the attention of visitors on his blog even I want to target as much visitors as I can. There are various ways to increase the loyalty and readership on your blog, one of them is Internal Linking. Internal Linking is all about linking your blog posts and pages with each other. It is one of the simplest techniques to optimize website. It helps search engine crawlers to crawl on your pages easily. It has numerous benefits but still many newbies fail to achieve the real goals. In this post I will let you know the benefits of Internal Linking and how you can make best use of it.
Clear Cut Idea Of Internal Linking:
“Internal linking refers to linking pages with each other. You can include links in content, headers, footers, sidebars etc.”
Internal linking has no benefit if your website contains irrelevant stuff. You must provide stuff for which users are looking for and to attract them you must know 5 Dominant Characteristics of a Good Website.
Benefits of Internal Linking:
Below are the common but factual benefits of internal linking.
Increase Loyal Readership:
Linking blog posts with each other is the best way to increase readership on any blog. I have my own strategy to follow. I will take help of an example to create understandability. For instance, I have three blog posts namely,
- A complete guide about blog commenting.
- Benefits of blog commenting.
- How to write an exceptional comment
Suppose I have already written the above three posts and if I internal link all of them with each other then the loyal readers are more likely to go through each post to learn each and everything about the topic.
Minimized Bounce Rate:
Second principal benefit of linking posts is reduction in bounce rate. In simple words, bounce rate means “the percentage of readers who exit a website directly from the page on which they landed on”. Linking related posts will help your visitors to engage, the increase in time they spend on your website will ultimately reduce the bounce rate.
If you are curious to know some tricks to reduce bounce rate then visit 5 effective ways to reduce bounce rate.
Increase in Page Views:
Linking related content will help your users to find their interest which would eventually increase your page views. If you are using any page impression affiliate programs then it can also increase in your earnings too. Increase in page views also help to boost Alexa ranking.
Intensify Crawling & Indexing:
Internal linking helps the search engine spiders to bump the related pages and posts. Crawlers most commonly known as spiders and bots are just like users who crawl the site links and index them. Internal linking helps these crawlers to index your content easily.
Improvement in Page Rank:
Internal linking help to gain higher page ranks. Google gives page rank to websites depending on the quality of backlinks both internal and external. Linking pages and posts with each other provide strength to those posts and pages which doesn’t have any pagerank.
Last Words:
I have shared the common five benefits of internal linking. Share your thoughts about internal linking in the comments. Happy Blogging!