By Erika Winters
Are you ready for the next level of online diamond shopping? Today, James Allen launched a new site featuring an unprecedented technology for displaying diamonds, fancy-color diamonds, and the company's exclusive new "James Allen Collection" of handcrafted engagement rings.
The new Diamond Display Technology allows customers to interact with diamonds in 360 degrees and in high resolution. Diamond shoppers can actually move individual stones with their cursors to see details from all angles. The move from static images to interactive viewing helps customers experience a diamond's cut, color, clarity, and sparkle.
