Look into the Mirror!
Posted on the 08 September 2013 by YaminiWhether intended or unintended the above two ads show a mirror to us. In the first ad, a young girl is fiddling with her mobile and a lady playing with her daughter offers her phone, the girl says "I need to send a mail I'm sure your phone will not have it". The body language of the girl, the contempt with which she talks to the lady speaks volumes about the society we live in. By the way she looks at the lady, she says " I am the independent woman of today and you are a meek housewife stuck in some olden era, I'm sure you wouldn't match my needs/ I'm sure you are not evolved enough to be able to help me". If we look into ourselves, we must have either played the part of the girl and looked at others with contempt either because of the kind of clothes they are wearing or the transport they are using or the locality in which they life or the language they converse in or the color of someone's skin so on and so forth Or been subjected to the condescending looks due to the same reasons. We sure would have atleast one experience of judging some one or being judged by some one. As a society, we are obsessed with putting tags to people based on what meets the eye, the basic concept of respecting and acknowledging the fellow human being is lost somewhere.
In the second ad, when the man operating the lift asks the a corporate young man whether he would be his friend on facebook, his first reaction is that of a shock. In the expression one can read questions like- What are you doing on facebook, Did you actually dare to ask me to add you on facebook, what will people around think if I connect with you on facebook etc. It also subtly shows the societal divide in our country, where at one hand people are able to access newest technologies but the class divide still remains. Going ahead, when he sees that the man's name is Rocky, the reaction is that of surprise- How can your name be something so posh. Again in a self reflectory mode, how many of the young well to do, educated, corporate individuals interact with the people who are on a lower financial step, how many of them actually strike a conversation with the men and women who work in their offices, lifts, pantry's etc. How many of them actually look at them like a fellow human beings and not look down upon them. How many of them call them their "friends".
I don't know if the makers of the ads realized what they did, but kudos that they dared to look into the mirror to see that classiest contemptuous human being.