By Erika Winters
Ever buy a jewelry piece by clicking on a Pinterest image? And if so, was that piece from a smaller boutique jeweler or Etsy seller? A Bizrate Insights survey on Pinterest explores an interesting trend: Pinners are apt to buy from smaller shops, particularly those on Etsy.
"While the brands and stores that drove purchases from Pinterest were varied, there is currently a distinct trend favoring smaller retailers and individual sellers. Nearly 1 in 5 online shoppers claim that their recent purchase, made after seeing an image on Pinterest, came from Etsy." - Bizrate Insights.
