Relaxation correlates to spend according to Popai. The more relaxed a shopper is the more one
a) places value on an item, and
b) is likely to make a purchase.
Easy to understand if thought about vice versa: how likely would you be to make a purchase in a state of anxiety or agitation? Would you be thinking about which variety to choose from the assortment or how the hell to get out of there and fast.
Yes, I thought so too.
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