Running out of Time to Be Curious About Curiosity

Time is against you is you want to experience the social experiment that is Curiosity.  Curiosity:What's Inside The Cube is an iOS and Android game by games studio 22Cans.  22Cans, if you're not aware, has amongst its people the one and only Peter Molyneux, which if you're a serious gamer is a name that you'll know, and even a casual gamer will have heard of some of the games he's designed or produced - Populus, Theme Park, Dungeon Keeper and the Fable series.
Curiosity is not your normal computer game.  Essentially, it's a huge cube, and at the center of the cube is something cool.  No one knows what it is - well to be precise, three people know what it is.  But to get to it, you, and many other people that play the game with you, have to destroy the cube.  With a little pick.  And the cube is built up of many billions of cubelets, each of which has to be chipped away.  So essentially there are thousands of people chipping away at this cube at any one time, and only one person will discover the secret at the centre, which is likely to happen in the next few days.
But the interesting thing is how people have played the game.  There has been wedding proposals chipped into the cube, the twin towers, palm trees, all kinds of weird and wonderful things.
So if you want to be part of this, get the app soon and get involved.  Beyond this 22Cans are working on releasing their new god game, Godus, with an alpha version expected in a few weeks.  Definitely one to keep an eye on.