Stickhouse, the international gelateria, is opening its first U.S. location in Santa Monica, CA. While other ordinary ice cream is whipped to cheapen costs, decrease flavor and contains well over 40% air, Stickhouse combatted this through their design of La Ghiacciola ("The Icicle"). Unparalleled by any competitor, this machine uses a special microcrystallization process to create pure gelato, always keeping your treat thick and dense with flavor. This development has complimented Stickhouse's commitment to only the finest natural ingredients like milk and milk cream as well as locally sourced fresh fruit to create high-quality desserts every day. You'll never have to feel guilty about your indulgences ever again.