The Evolution of Physician Marketing

Posted on the 07 August 2012 by Ironcomet @Ironcomet

It is no longer a prerequisite to advertise your medical practice in the Yellow Pages.  Not only is it expensive, but the return on your investment is difficult to track.  Nowadays there are more efficient ways to promote your practice and keep track of how your hard earned money is working.  The evolution of medical marketing is now a matter of optimization for internet searches and getting the word out in social media. Physician Marketing has changed and there are new ways to get the work out.

Most doctors advertise through trial and error.  They might try local magazines, the newspaper or a Facebook page.  The tracking of these systems is limited at best and ends up being very ineffective.  There are ways to track the source of your newly acquired patients and actually be able to see if new revenue is generated.

Optimizing your website for searches on Google is a good place to start.  If patients can’t find you when they search the Internet, then surely someone else is getting the business.  Iron Comet will help your practice get noticed with Medical SEO (Search Engine Optimization).  You can do this yourself by using Google-approved SEO best practices or opt to hire someone with experience in this area.  You don’t want your website to be buried on the 10th page of a search engine.  Websites on the first page receive the most traffic and it’s important that you should be there.

You should consider the following when choosing a partner:

  •  Understands Physician Marketing
  • Legal Issues
  • Competitive Landscape
  • Equipment and Procedures

We will present you with a proven strategic marketing plan for your approval.  We will implement the plan for you to enhance the profitability of your practice.Iron Comet Consulting is a certified Platinum Reseller for McKesson and is located in Stockbridge Georgia.  We are a full service medical IT and billing company.  We offer marketing services for our physician partners.


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