By Erika Winters
Jewelry as theater. Van Cleef & Arpels presents a new, innovative website with a whimsical trailer. New site features are highlighted by Van Cleef & Arpels' ethereal butterfly, which has inspired the company for over a century. In a sea of jewelry websites, Van Cleef & Arpels offers an oasis of artistry and history in a more intuitive and accessible design.
