Video: Graff's Half-Billion Dollar "Hair & Jewel" Campaign

Posted on the 10 October 2013 by Pricescope @pricescope

By Erika Winters

Graff has debuted its "Hair & Jewel" campaign featuring $500 million in rare diamond jewels in the most haute coiffure to date. A throwback to the 1970 original "Hair & Jewel" photograph that launched Graff's global brand, the campaign celebrates the iconic jeweler's 60th year in the business in addition to the opening of Graff's 40th store.

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