Diaries Magazine

Video Spotlight: One Small Step for Biracial Families!

Posted on the 01 June 2013 by Monique @dustofretreats
First, watch this video:
 Are you as excited as I am!? As a beautiful bi-racial butterfly, I can tell you that this is one giant step for biracial mankind and also a really exciting look into the future of our society. Television is always a reflection of what is going on in society: the programs that come on are are a mirror of who is watching it, because generally we want to watch things about people who are like us or who we see a part of ourselves in. Television also markets and advertises to the general population and so the people who are in the advertisements are usually a good reflection of who we are a people are. SO THIS IS SO EXCITING. This adorable little biracial girl runs back and forth from her clearly white mom to her clearly black dad... all while looking ethnically ambiguous and cute. The bigger picture for me is that this means the biracial family audience is growing, and it's large enough that a major brand like Cheerios is making a conscious decision to feature these types of families to signal that they are aware that this is a large market and they are acknowledging the power in the growing number of multicultural families.  I mean, none of this is exactly news to me considering 99.9% of my friends come from multiracial homes, but usually in a commercial its the wholesome black family or the wholesome white family. So really this is like man on the moon status for me. The downside, however, is that Cheerios had to disable the comments on their video because of all the closet racists coming out of the woodwork. No surprise there, but, still not something I am very welcoming of in 2013. My son is mixed with such a wide variety of ethnic backgrounds that I can't even really keep track of everything.  Overall I just want to say KUDOS to Cheerios and I hope that this is something that becomes a trend. Not just black and white but ALL different kinds of multiracial families and even same gendered households or single parents or any of the other "minority" family groups that you don't generally see on TV.

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