By Erika Winters
As traditional brick and mortar jewelry retailers are developing Internet storefronts, online diamond jeweler, Whiteflash.com, has expanded with a new retail showroom in Sugar Land, Texas. It's an interesting twist: Whiteflash has functioned as an e-commerce business since 2000, serving as one of the industry leaders in online growth. Yet their robust Internet presence has also brought the company a steady stream of local customers.
