Jeff Goins is on fire for 2011. He was named to Brazen Careerist's Top 20 Young Professionals to Watch in 2012. His blog was named a Top 10 Blogs for Writers 2011/2012, and he has a book deal thanks to his blog.
Okay, enough about WHY he's an expert; now I'll tell you WHY you must add him to your reading list.
He will light a fire under your ass. Period.
He uses powerful language to motivate readers to take action. Immediately. After reading one of his blog posts, if you allow yourself, you could accomplish something great of your own. Start reading his posts when you have a free block of time so that you can do what he encourages--no, demands--that you do for yourself immediately after you re-read his post and get inspired.
It's not that he gives step-by-step tips on how to get published (which he does at times and provides plenty of resources for writers). It's not that he is saying anything new (but of course, sometimes he does). No, his blog is powerful because it forces you to take stock of yourself, your dreams, and your willingness to do absolutely whatever it takes to make your dreams into reality.
He lives by the no BS policy, which is a great place to inhabit. Yes, we will all encounter challenging obstacles, difficult odds, and feel like curling up under a blanket watching movies all day sometimes, and that's okay. But you better bust your ass the next day. And the next. The only way to get ahead and where you want to be is to put in more hours and effort than the majority of other people.
Don't self-sabotage. Don't feel sorry for yourself. Don't waste another minute living a life you don't want to be living. Pull on your big-girl or big-boy pants and tackle your days. Reading Goins' posts will make you want to do all that and more.