Diaries Magazine

A Brand Coming to Life

Posted on the 25 January 2014 by Halinak @HalinaKema
A Brand Coming to Life
My New Year's resolution this year was to let a little bit go of my perfectionism, to learn to be happy with what I make and even show it off a little. As a step towards that I am presenting to you my very first design related post on this blog. Gardemonia was a brand I developed at Shillington for a small, boutique garden center. You can find the logo design here.
I think it's the one student project I have truly enjoyed developing. I know the name is a tad cheesy... Gardemonia - like something related to gardens and demons? I really didn't think that one through. Oh, well. Here I go again with my self-criticism.
Anyway. There is a little part of me that feels proud to see it rolled out on packaging, signs and merchandise. It makes me feel like the idea wasn't that far fetched after all. And don't worry. My blog won't become place for self promotion. For now I am just learning to be comfortable about putting things I've made "out there". Do you struggle with the same?

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