When it comes to distraction, we all have our own weaknesses, but what happens when that time-suck becomes an addiction.
They look just like the rest of us. They could be your neighbor, your friend, the kid who almost ran you over when they weren’t looking up while walking down the sidewalk—I’m talking about the millions suffering daily from a Candy Crush addiction.
I jest, but with its simple premise, reinforcing sweet talk, escapist design, and social media tie-in, this diabolically delicious game is (according to at least one psychiatrist) a recipe for addiction. Not to mention that it’s free…to a point.
Failure to complete a challenge in Candy Crush not only results in a 30 minute waiting period (unless you’re willing to pay the price…quite literally), but apparently only makes the heart grow fonder for the true addict.
I don’t mean to boast, but I had no idea that it was possible to fail a level. I suppose I should be glad my mad candy crushing skills are allowing me to play without contributing to the average $875,382 this app makes per day. That’s a lot of crushed candy and spirits. To put that in perspective Angry Birds makes an average $6,381 daily.
Remember folks, there is life beyond aligning three or more of the same type of candy. There is life beyond Special Candies, be they Striped Candies, Wrapped Candies or Color Bombs. There is life beyond level 440.
Read a book, take a walk, talk with a friend, visit YouTube. I bet YouTube misses you.
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TIME: Candy Crush—The Science Behind Our Addiction
…bi-daily smile…
If a snowman can love summer, anything is possible…
