Marketing is like making a girlfriend, you seldom find out what worked.
Without marketing, your amazing, well-designed product will never live the life it was meant to. There are so many marketing techniques like 5,10,15,20 marketing tricks but you can't really tell what will work for you.
Apart from the techniques described in marketing books and millions of blogs, the most important element is whether you have that confidence and trust in your product? You will only be able to communicate well with the customer if you yourself have that unwavering confidence in the product. Without that, everything else fails. The words you use to communicate behave like your body language, and your words reflect the thought process.
If you don't have that confidence, then improve the product first, and then market it. Your small efforts after that can be more effective.
After all this, comes the best marketing techniques that Google preaches you.
But I believe marketing has no rules, you can do anything to market your product. Of course, this process should have a structure which is sometimes important to follow.
I will share some tips that I think are useful.
- Understand the needs of your customers.
- Communicate what problems you are solving in simple and easy to understand language.
- Get in touch with potential customers on a regular basis.
- Use and exploit digital platforms as if they were made for you.
- Follow the funneling process - it sifts out the potential customers from the mass of people.
- Emotional branding. Very promising technique as it makes people to sympathize with themselves.
Now look at some best marketing campaigns-
The Marlboro Man
The Marlboro Man is a character that was used in the tobacco advertising campaign of Marlboro Cigarettes. It was used from 1954 to 1999.
The Marlboro brand was first introduced in the United States in 1924 as a women's cigarette. But in the 1950s, men did not want to be seen with Marlboro as it was designed as a women's cigarette only. The company then came up with this Marlboro character. This campaign transformed Marlboro into something that was masculine. The commercials were aired on television as "he can't be a man because he doesn't smoke those cigarettes"
The slogan "Come to Marlboro Country" promised any common man a transformation into a rough and tough cowboy man.
Sales increased to 300% within 2 years.
The Cocacola- Share a Coke campaign
First launched in 2011,this campaign was simple enough, putting common Australian names on Coke bottles. The intention was to raise brand awareness among young consumers and make Coke a topic of conversation in social circles. This was an instant success and the campaign spread to all parts of the world.
References
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