Pepsi will feature iconic silhouette imagery of Jackson on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the chance to win merchandise, such as a limited number of jackets inspired by the original staff Bad tour jackets, and tickets to Cirque du Soleil’s “Michael Jackson THE IMMORTAL World Tour.”
Consumers in the US and China will be the first to get a taste of the campaign in coming weeks, which is timed to coincide with the 25th anniversary of Bad, the singer’s multi platinum album. The campaign will spread to about two dozen countries by fall.
