Candy Crushers, your beloved game is about to get a bit sweeter. Or at least that’s what the game’s creator King Digital Entertainment is hoping.
The company announced last month that they’re are going public, and today set terms for its initial public offering. Shares will be sold at $21 to $24 a piece, a little pricey considering you can download the game for free, but still reasonable…until you consider there’s 22 million shares being sold.
I’ll do the math for you, that’s around 7 billion dollars.
While I admit that I have never gotten on the Candy Crush wagon, that seems incredibly overpriced. Games, such as Candy Crush are fads…and it seems like Crush is reaching the end of its run.
Which will be a problem, considering Candy Crush accounts for pretty much all of King’s business (80 percent, approximately).
But on a positive note, they can serve as a cautionary tale…not everyone can be Twitter.
In the meantime, keep playing Crushers…seriously, King needs you to keep their price up.
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More on the Story: The New Yorker
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