In the world of advertising, attention grabbing is the name of the game, even if it isn’t always for the best reasons.
This week Nine West stepped over the line when they released their “husband hunting” ad campaign. If that’s not enough for you, it’s paired with the “first day of kindergarten” ad.
Yes, those two occasions for which you need shoes — getting a husband, and after you’ve gotten a husband.
It’s an interesting move following the #YesAllWomen Twitter campaign, and just bad timing considering this week’s announcement that Becky Hammon will become the NBA’s first full-time female coach (NY Times).
While these are events in life, might I suggest expanding the realm of shoe wearing occasions for women. Here are a few suggestions:
- Job Interview
- First day of work — which happened thanks to those amazing job interview shoes.
- Girls night out — with no ulterior motives
- Date night — because every good husband hunter knows, you are required to go on at least a few dates before you switch to the “married” shoes
To be clear, I have nothing against “husband hunting” and “first day of kindergarten” shoes, just as long as you allow that there may be some other shoe wearing occasions in a woman’s life.
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More on the Story: Huffington Post
…just for fun:
