Creativity Magazine

A Win, By The Numbers!

Posted on the 25 June 2013 by Shewritesalittle @SheWritesALittle

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Wanna know some awesome?

New stats just in for “Earnest:” 

…At the completion of our second weekend, we’ve pulled into the 4th highest grossing show of the season, (of 6.)  That is not trend sells, that is total box office.  Which means if “Earnest” closed today, we’d be 4th of the season.  We still have three weeks left of our run.

…Further fun?

We are #1 in weekly grossing ticket sales…not just of this year, but of the entire past two seasons.

This (of course) is due in large part to our killer reviews, brilliant designers, amazing direction, hands-on SM wizarding, and some pretty funny people on stage.

…And these numbers are something to be proud of, not ONLY because we’ve yet to even reach halfway into our run, but because Summer is a difficult theater sell with all the blockbusters hitting the screens, people taking off on vacations, and everyone rather being out in the sun than anywhere else, that is not.  And also the fact that this is not a musical, features no children, and is a small cast.

…As an idea of house projections, for instance…(set by people who watch the trends year after year)…”Earnest” was set at a 38% ticket sell projection.  We are currently holding at a 70% average.

…Uber exciting news in numbers, buckage, AND (not least of all), hope for the future.  Because combining that with “Twelfth Night’s” ALSO surprise final numbers, proves that the classics are very much in healthy attendance and demand in the arts and theater arena in the area at present.  SUCH a welcome piece of info for so many of us actors in the region.  Good solid scripts, good solid roles, proven over time.  Who could ask for anything more?  Especially with things like “Pride & Prejudice” coming up around the Holiday season.

…And as I finally finished the final press trailer (which posted today)…we can only hope a new bump in sales will follow, pushing us past our often quivering closeness to full-blown sell-out performances.

…Especially Thursday.  As it’s Actor’s Benefit.  And we are all poor.

(hint, hint)

Thanks to the friends and fam who have already come, to those who plan to, for the ones who will see it several times, and the ones who bring fresh blood with them when they do!

These are YOUR sales numbers too!  We couldn’t have done it without yuh :)

~D


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