I am always looking at celebrity pictures and perfect models and to be honest, I frequently wish I could look them. I know it’s unrealistic and crazy, but I see the pictures and they make it seem possible. I say to myself, if I just get my nutrition and diet under control I can lose the weight and have a body just like them.
The pictures and images blur the line between what is achievable and real and what is totally fake and contrived. Sometimes it is hard to distinguish the difference and I get caught up in all the time. Which is why I love that Aerie is showing ‘real’ women, not re-touched, exactly how they are. In their new campaign, Aerie is promoting “healthy body image by not digitally removing models’ blemishes, tattoos, cellulite or other features that are typically photo-shopped on the website or in advertisements.” [source]
I love that they are encouraging women and girls to embrace who they are by featuring women, in their own skin, raw and real. The ridiculous amount of photo-shopping and digitally enhancing images causes insecurity and unrealistic aspirations which isn’t healthy for anyone to look at!
I am so happy Aerie is taking action and making a change in advertising. They are starting a conversation and generating attention which is great because this is absolutely a topic that needs to be recognized and addressed. I hope more companies follow along. It is refreshing, real and so needed.
Here are some links to articles about #AerieReal:
Aerie’s Unretouched Ads ‘Challenge Supermodel Standards’ For Young Women | Huffington Post
Aerie Wins Award for Using Realistic Underwear Models in Ads | People
American Eagle Aerie Stops Photoshopping Models for New Lingerie Campaign | Time
Why Aerie’s Unretouched Lingerie Photos Are So Important | Refinery 29
@Aerie challenges advertising standards and uses realistic models in their new campaign. No more…
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*I love following Katrina and Karena from Tone It Up (and I will absolutely be doing their Bikini Series in a few weeks) and find them incredibly inspiring. They promote a healthy lifestyle and body image. They have perfect bodies and are beautiful which makes me aspire even more to be just like them. But, I need to realize everyone is their own person and I need to focus on being the best version of me. Not the exact same version of someone else.
**I wrote this all on my own… I have no affiliation with Aerie or the #AerieReal Campaign. I just think it is positive, motivating and something we all need to talk about!
