Creativity Magazine

And The Swedes Take Over The World

Posted on the 09 September 2012 by Shewritesalittle @SheWritesALittle

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Yesterday, I stood in 375 square feet of space, masquerading as a real full apartment, in which everything from a bathroom to kitchen, to bedroom, to closet space was compacted on a grid-system of proficiency.

…The sign outside said, “walk into my living space,” and claims that a human actually exists in an exact replica of this area.

…I have 800 square feet, which I share with my two fish, and upon occasion…feel crowded. 

I am “proficient” as hell.

…Which just shows that there is always room for improvement.  Exhausting as that may sound.

IKEA is one of those places that I have to gird my loins to go and visit. There is so much stimulation to the creative sectors of my brain when I frequent all it’s million tiny room mock-ups, that I get hyper enthusiastic.  Somehow, even though the Mod 60′s thing really isn’t my deal, I end up wanting them all anyway.  Every room, every collection of goods, every little bookcase prop.  Why? I dunno.  Possibly because the color coordination and multi-use of every product, screams a challenge of maximum capabilities.  Maybe because I’m addicted to shelving and cabinetry.  Maybe because twelve bucks for a French Press, that costs fifty even at Target, is just too much goodness for my brain to take in.

This place spawns a cousin disease to my general, “I never knew I always wanted that” one…only this time I truly believe my entire life would change for the better if I had it…because all my OCD’s would completely disappear if I could live in something as slip-streamed and categorize-perfected.

…In my mind, as I walk the aisles, all I can see are the dozens of tiny alterations to my little apartment that would bump me into a high-tech, sheer-surface, spot-lit, rug-wielding, stainless steel, goddess.  I’m already practically there, but this would just seal the deal.  And who doesn’t want to run at that level?

Can you imagine what it would be like, to have zero wasted space?  Not a single undevoted centimeter…where everything has a home and convenient location, which tucks away inside of itself about fifty times, until its basically just negative entity? Where every shoes has it’s place on a tree in the closet, where every individual halogen light is focused precisely where you want it, off a steel lined track running the entirety of your room? Where the walls become secret hidden cabinets, which you can still hang shit on, with beds that grow out of other beds and sofas, so your one-bedroom apartment or dorm room can suddenly sleep ten people. You know…for all those times that you REALLY NEED to sleep ten people!

…This place gets me so undone with wonder and excitement, that I accidentally start mirroring the children, calling their parents to, “look at this thing! Oh, but look at that one too!” I simply cannot trust the visuals of whoever I am with to pick up the kind of subtleties that are the entire main focus on the display, and feel the need to walk them through it. I must describing in detail how “this thing” transformers into “that one,” like I’m an expert showcase salesman…because clearly they wouldn’t get the full sliding-swing action, if I didn’t really sell it for them. And I also have to explain why it works aesthetically, on a level far more pleasing than just to the eye:

“Cant you just FEEL how all the books are happy right now, with that certain kind of open wall-mount display on equal parallel planes, without all the box bulk of an actual case?”

“Lookit that lamp. I dunno when in the hell you’d have the reason to mount a giant glowing dandelion above your head…but if you just stand here for a second and think about the kind of room it would go in…it’s totally awesome. Right?”

“Here is why this kitchen layout is better than any other kind: floor to ceiling Lazy Suzans in that corner cabinet. No, just stop right now, you will never beat that.”

…And I also feel compelled to let them know that any time they wanna get rich and buy me shit, this is the place to do it, and here are some reasons why:

“‘Kay, look…this roll out drawer would save my life maybe…because my god, how long have I lived having to reach under my bed to get at things, then scrape the hell out of my arms, or slam my head on that fucking Hollywood frame?”

“…No wait, now picture my living room…but then add this to every wall. Instant James Bond high tech, am I right? Just, push this spot in the wall and, BAM cabinet materializes! Push that over there: a door! That there: a sunken wet bar! Tap here: my whole entertainment center folds out…!”

…And sometimes, I’m not so subtle about it:

“…If you wanted to get me this rug, that would be okay.”

“Maybe you could pick up that chair as an early Birthday present to me now…I mean, since we’re already here.”

“I bet if I had this pot and pan set, I’d be able to cook you a delicious dinner. The ones I have now are just holding me back, mostly cuz you deserve the very best.”

Yes. It is that ridiculous. Ask anyone whose ever gone with me.

…All I know is that in the end: the Swedes with their happy-go-luckiness and uber efficiency, are someday going to take over the world…and there will be nothing we can do about it.

…They will hook up with their handy-dandy equally efficient Swiss friends (with their compacted tools and weaponry), and dig themselves a little mountain fortress somewhere (prob’ly throughout the entire Swiss Alps in a collected switchback of mathematically precise grids.) And they will outfit every square inch of tunnel with IKEA themed, space-aged, 60′s-kick-back wonder…where every man, woman, and child, will live in their own customized pod of up to 375 square feet of perfected living space. (Built entirely by their Swiss Army-issued, fold out tool and weaponry knife.)

You guys, the secret is already out there…

…Like the masterminds that they are, they have hidden it in full fucking sight, inside every single one of their monster stores. They will do this all with a maximum of silent speed and efficiency, (if they haven’t already), and thus, out-last every apocalypse (be it zombie or otherwise) by doing so.

…And when it’s all over, the new world power of quiet, happy blond people with killer skiing skills, will emerge.

…And civilization will be saved.

…And that is the truth.

~D


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