Welcome to Part II in the Making Money with Sponsored Tweets series! Today we're going to talk about the Best Times to Tweet, Knowing When to Adjust Your Pricing & the Sponsored Tweets Referral Program.
1. Best Times to Tweet - The best times to post on Twitter are during peak hours. But when exactly is that? Well, according to Sysomos, most Twitter traffic occurs between the hours of 11:00 and 3:00 pm (EST). So, per each time zone, the following* are the best times to post.
EST - 11:00 and 3:00 pm
CST - 10:00 and 2:00 pm
MST - 9:00 and 1:00 pm
PST - 8:00 and 12:00 pm
*NOTE: This is just a guideline. Use at your discretion.
2. Knowing When to Adjust Your Pricing (charge per tweet) - Last week, we talked a little about the different types of paid opportunities Sponsored Tweets offers. The most important thing to know about your CPT is: this is your rate of pay an advertiser is hiring you for. Just as if you were selling something on Etsy, it's important that you evaluate your worth. Just because ST suggests a price, does not mean you need to stick with that, nor should you.Based on your Twitter engagement, your suggested price will either go up, down or remain the same. I normally keep my CPT at or slightly above my suggested price and I change it almost every other day. My price has never gone down and I probably would never set it lower than the suggested price. On the other hand, I've also never set it more than $2.00 above the suggested price. I feel doing this would limit my opportunities. I've found a great monetary balance based on my average clicks per tweet and I re-calculate that number whenever my average is raised.
To set your own price, try the following formula: Avg clicks per tweet X $0.73
3. Sponsored Tweets Referral Program - The ST Referral Program is simply referring other users to sign up for ST under your unique referral link. When someone uses your link to sign up, you receive 10% from their transactions. When you sign up an advertiser, you receive 5% from their transactions.
Some common reader questions....
Q: Who writes my tweets?
A: When you receive an offer, you will write your own tweet to submit to the advertiser for approval.
Q: Why was I rejected from Sponsored Tweets?
A: In order to participate in any sponsored tweets, the following criteria must be met: have at least 50 followers, 100 tweets, and have a Twitter account at least 60 days old.
Q: Is there a secret to getting more offers?
A: Raising your average clicks per tweet is the best way to get more offers, however Tweeters with ClickWatch enabled on their account receive 5x as many offers.
Q: How much money can I make?
A: There is no set amount you can make with Sponsored Tweets, but having a great relationship with your readers, quality tweets and reasonable pricing are very attractive to advertisers, thereby bringing in more offers.
In next weeks' final post, we'll talk about Maintaining an Authentic Voice, Disclosure Policies, and Guest Blogging.
