
IKNOW believes that clothes should just be an extension of one’s intellect. They use unusual fabrics, texturing and detailing, ‘fusion’ of styles with gorgeous embellishments in all colors to the make the collection attractive. The core concept of IKNOW is they sell “High quality fashion clothing at affordable prices”
So far IKNOW has participated in three high end fashion shows: Indian Premier London Fashion Week Autumn Winter 2010, LondonLakme Fashion Week Summer Resort 2011, Mumbai India Kids Fashion Week, Mumbai (2013)Now let’s come to my experienceI had always been impressed by their women’s collection especially their Dresses Section so when I was asked by iKnow’s team if I would like to feature a clothing item from their designer collection on my blog, I instantly said yes :) while browsing the website I stumbled upon their Men’s Collection and I fell in love with their entire collection. I was so drawn to the designer shirts on their website that I decided to feature a Men’s shirt on my blog instead of a dress…there was just 1 reason behind my decision and that was : I had not seen any blogger, featuring iKnow’s Fabulous Men’s Collection and I couldn’t resist myself from doing it!!Now my only task was to scout for a male model and who could be better than my Dad my Hero. When I asked him, He laughingly pointed towards his belly and said “Do I look like a Model??” I had to convince him a bit and I am glad he agreed humbly (like he had any other choice)… So, we decided on a Shirt and placed an order and received the same in a week. The Shirt came neatly wrapped.
The quality of the fabric is great, the look and feel of it is completely High Street and the Contrast Collar and Cuffs makes the shirt stand out!!It’s a perfect shirt for evening wear that looks great when styled with plain black pleated trousers for a more formal look. It can be easily worn for a guy’s night out or for a family gathering.
Shirt: Contrast Collar Black-Pink Striped Shirt INR 1599 (Also available in Black and Olive Green)



I feel the collection is brilliantly designed keeping in mind all age groups and occasions
Featuring my Dad for the very first time on my Blog, We had so much fun shooting for these pictures..Hope you liked them too!!
