Diaries Magazine

Liberty Shoes Journey of 4 to 50k Shoes Per Day @LibertyShoesLtd

Posted on the 14 May 2018 by Jaideep Khanduja @PebbleInWaters

I didn’t know some very interesting facts about Liberty Shoes until I visited the launch of their second store in Lajpat Nagar, New Delhi. In the year 1954, there was a small shop in Karnal manufacturing around 4 pairs a day. The no-name brand becomes so popular within a decade that there was a strong need for a name. That was the birth of the name ‘Liberty’ in 1964. The need for...

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