I love using mascara along with kohled eyes…don’t the eyes look a hundred times better with a single swipe of mascara and how it just transforms the eye lashes?? if you still haven’t guessed till now :) I will be reviewing a new launched mascara by Oriflame.
Product: Volume Build Mascara Voluflex FormulaPrice: Rs. 429/- for 8ml
About the Product:Customize your look with each stroke of The Volume Build Mascara for those mystifying long lashes with zero dragging, flaking and clumping. The flexible Voluflex Formula present in the mascara allows endless volume building and provides flexibility even after drying. So, every new coat of the mascara goes just as fresh as the new one, giving unlimited possibility for re-application. The magical MEGA brush of the mascara is powered by long and short rows to build volume and provide a bold look and deep eyes. (Brand Info)Packaging:It comes in a lean purple cylindrical tube and has the brand/product information printed in metallic purple over it…basically it’s a regular packaging but the purple color makes it look cool :). The wand/brush is the one of the USP’s of this mascara which is built with long and short rows of bristles to build a desired lash volume. The shorter rows give volume to the lashes while the longer ones separate the lashes from each other for a clump free look.
Texture & Pigmentation:It’s not too thick or too runny; I would say it’s just at the right consistency. Pigmentation wise it’s the blackest black and covers the lashes completely. What is Voluflex Formula?It allows endless volume building and provides flexibility even after drying. So every new coat of the mascara goes just as fresh as the new one, giving unlimited possibility for re-application.My Experience:As I said I love using mascaras and I already have 3 in my stash which I use regularly so when I received this one I was pretty excited to try it :) It boasts of Voluflex Formula and the magical MEGA brush which promises of unlimited possibility for re-application; initially I was in a bit of a fix as I wasn’t really sure about the unlimited re-application so I played around and I must say that I am impressed :) The brush really does work great… the long bristles do separate the lashes and the shorter ones do add volume. Even with a single coat there is a noticeable difference in the lash length and volume. There is absolutely no noticeable clumping till the 4th or 5th coat which is pretty commendable :). I think the key is to let the coat dry out before reapplying it on the lash. (L to R- Bare eyes, single coat, triple coat) 
(click to enlarge)(L to R - four coats & finally 5 coats)
(click to enlarge)Pleasing Points:1. Volumizing effect is pretty great.2. Adds length.3. Negligible clumping.4. Doesn’t weigh heavy.5. Dries quickly.6. Waterproof.7. Irritation free.8. The wand/brush works great and easy to use.Not so pleasing points:Nothing at all actually :)All in all; it’s a good mascara that actually lets you reapply upto 5 – 6 coats without any noticeable clumping resulting in beautifully defined and voluminous eye lashes at an affordable price. I really liked the fact that it doesn’t weigh on your lashes even after many coats. It’s a definite repurchase for me :) *Ps. Brand Sample. Honest Review.
