Does the BAYO “mix” ad identify Pinays with a mixed race beautiful?
In a country that puts a premium on the mixed, what does being FULL or 100% mean?
Even our national hero is a % Chinese. The whole Bayo debacle is just mindless and offensive.
Good intentions. Bad execution.
Bayo insulted the Filipino majority who are proud to be brown & beautiful. The brand placed a high premium on mixed breeds. Shame on them!
Netizens are starting to trash Bayo’s “What’s your mix?” campaign. It might be bad PR, but at the end of the day, it’s still publicity.
Dear Bayo, I just don’t get the sense of this campaign. Your last campaign was “Proud Pinay.” What happened?
If I may be so bold as to suggest to whoever is running the advertising for Bayo, I think the easiest way to turn this around would be to ride the wave of your campaign’s memetic value. Don’t take the campaign too seriously, and revel in the absurdity of it, while encouraging the insightful dialog you’ve already unintentionally instigated. The momentum is now in your hands to make something positive out of all this.
If I could paraphrase Lourd De Veyra, this all boils down to one simple thing: “walang basagan ng mix”. All this navel-gazing taken into consideration, though, I think it’s still boss to poke fun at the whole “controversy”…
BAYO issued an apology for its entire “What’s Your Mix” ad campaign:
“We at BAYO deeply apologize for the message our campaign has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.Sincerely,Lyn AgustinVice President, BAYO
